JBC Lingerie: real underwear for real women (finally!)

Stop everything! The Rebel Femme team is pleased to introduce you one of the hottest underwear brands, ever. This is definitely not just another ‘super sexy limited edition’, nor ‘female empowerment’ nor a ‘regular body positive’ lingerie brand.

We are human and we all have different bodies, and we all recognize that unpleasing feeling when in search of perfect lingerie with the right fit, may it be for every day or for sexy special occasions. Can you relate to this?

Well, here comes our mission with you, because we want to talk about  JBC Lingerie, also known as Just Babes Club, launched in 2014 by fashion designers Jarrah Benwell-Clarke and Bianca Cornale, in Melbourne, Australia. The designer duo analyzed the relationship between female empowerment and underwear panorama and saw no actual sizes such as XXL or bras over D-cup with no padding. In response to this gap in the market, the Australian label came up with its mission of interconnection between real women + real bodies + real needs + real pleasure.


What’s special about this brand? JBC Lingerie is a genderless underwear label that addresses to different kinds of bodies, because this is what human nature is. Beautiful, unique body shapes, with incredible (im)perfections, such as small or bigger breasts, a boob which can be bigger than the other,  or a waistline smaller and hips rounder than other body types, and so on. 

The brand creates custom hand-made-to order lingerie and outerwear items, such as camisoles, bralettes, tops, strings, garter-belts, leotards, and also t-shirts, mesh pants and skirts, ranging from XS to XXL, and cups from A to H.

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Supportive, comfortable and super sexy products inspired by 80’s sensual high cuts, vintage and 90’s references, crafted with a clever use of pattern making in order to respect and gracefully adapt to body curves, by using materials like scalloped lace, stretch lace, recycled lycra straps, sheer lycra, soft stretch mesh or double layers power mesh, velvet, without the use of uncomfortable underwire or padding and double or triple hook extension for extra support, depending on the item design.


The product names are also fun: I’ll Love You Twice As Much Tomorrow Garter-belt, Ring My Bell G-string, That Don’t Impress Me Much Ring Bralette, Murder on the Dance Floor Leotard, Jenny From The Block Choker Bralette and the iconic must-have Just Babes Club T-shirt, only to name a few. Plus, their photo shoots are authentic and photoshop-free, as the real person captured by vintage lens camera. (aww, our Rebel Femme loves all this!)

JBC products are created for beautiful babes who are conscious of their worth and their bodies, and want to feel sexy, not only for their partners but first and foremost for themselves!

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To love every inch of the skin to be (un)covered with playful sensuality and uniqueness. To feel confident in everyday lingerie as well for as hot dates. To express realness, all flesh and soul, to experience happiness and real empowerment. To be authentic and to emphasize the anatomy of love!

Photo credits by JBC Lingerie








    2 thoughts

    1. Hi there! I wanted to stop by and say great job on this article. I completely love your magazine and try to keep up to date with all your content weekly. It’s great to see a website that is so inclusive to women of all kinds. Please keep up the good work ladies!!!!:D

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