The emerging eco-friendly swimwear brands to follow and shop

Are you planning your next vacation on a tropical island? Or are you just counting down the days to hit the beach for the upcoming summer? Whatever it is, we know that you are thinking of a bathing suit upgrade. Our Rebel Femme team is happy to help you with the swimsuit shopping and made a selection of amazing up-and-coming sustainable swimwear brands to know, shop and love!

Read on, there’s also a surprise for you, beautiful readers: an exclusive discount code you can use for your next purchase of one (or more) of these cool sustainable bathing suit(s)!

Undersea Bikini

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This eco-friendly swimwear brand is more than just a label, it’s a lifestyle at 360°. Monika Toth, Director of Undersea Bikini, beautifully states: “We have a global mission to inspire women to become conscious consumers and generous towards the environment. We believe that fashion should be fair, and luxury should automatically be about sustainability. Our aim is to put environmental responsibility at the heart of our brand, so we are using fabrics that will do no harm to our Planet. Let’s create a wave of change together and keep the ocean clean in style!”. Indeed, long-lasting, comfortable and fashionable products are designed to express feminine, sporty and sexy vibes, where cheeky bottoms, stylish tops and one-pieces flirt with a modern flair.

The high-quality materials used are Italian fabrics made from ECONYL®, which is a sustainable fibre made of 100% regenerated nylon deriving from discarded abandoned fishing nets and other nylon waste. Moreover, hangtags are made from plantable seed papers, and the packaging is made of sustainable materials.

Undersea Bikini is partnered with two non-profit organizations: MANTA TRUST, which supports the conservation of mobulid rays and a healthier marine ecosystem, and ONE TREE PLANTED, whose focus is the reforestation of the planet. Moreover, the swimwear label takes care of the environment by activating beach clean-up events.

Undersea Bikini manifesto says ’Real babes recycle!’. So visit now and use the discount code WELCOME10 for a 10% off on your next purchase!

Indigo Swimwear

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Real love for waste-free oceans and a healthier environment. This is the mission of Philippa Brenninkmeyer, founder & CEO of the eco-friendly brand Indigo Swimwear, whose statement is clear and strong as bold capital letters:  “We believe in supporting the oceans in which our swimwear is made to swim! Our aim is to save our oceans one bikini at a time.”

These amazing bathing suits, created in Southern California and ethically manufactured in Bali, are characterized by modern, flirty and tropical design. Unique prints, sensual cuts, frills and strips meet one-pieces, bikini and bottoms, in order to embrace women’s beautiful curves in style. Indigo Swimwear uses only premium quality fabrics made with ECONYL® yarn and is 100% regenerated nylon processed from old fishing nets and ocean waste. Sustainability means also the choice of eco-friendly materials destined to product hangtags, drawstring bags, thank you cards and packaging.

This brand actively supports beach cleanups by donating a percentage of the item manufactured or purchased to R.O.L.E. Foundation, a community environment and skills centre, and to Surfrider Foundation.

In exclusive for our Rebel Femme readers, here’s a sneak peek of the new summer collection, called ‘The Floral Reef’, which is launching May 4th! In the meanwhile, you can digit, choose your favourite bathing suit and apply the discount code REBELFEMME for a 15% off at the checkout!


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The eco-friendly swimwear and fashion brand Emroce were recently founded by New Zealander Emma Churchill, in the Italian City of Como. The designer’s aim is to raise social awareness: “Usually 15 to 30% of the fabric is wasted in the cutting room. At Emroce, we cut our zero waste swimwear from tessellating patterns. We focus on getting all pieces to fit together like a jigsaw puzzle so that no fabric is thrown away. This method saves us time and money and we would like it to go on to inspire fast fashion houses. We use Renew Prime 65% recycled Econyl nylon, 35% elastane. Everything is handmade by us and we love what we do.”

Emroce swimwear designs are timeless, surf-friendly, contemporary vintage, ensure a perfect fit through basic one-piece bathing suits, high rise bikini bottoms, smartly cut bikini and tops. For the brand, less is more, where more is definitely equal to quality, at 360°. Every part of Emroce design process is sustainable: from pattern making recycled paper to brown paper bag packaging. A beautiful project created by conscious women, designed for conscious, beautiful women.

So, what are you waiting for? Check out, select your next swimwear item and don’t forget to add discount code FEMMEMROCE, for 15% off!

UBU Swimwear

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Launched in September 2018, UBU Swimwear lays its foundations on the inspiring words of Founder Paula Kenneally: “UBU Swimwear is a sustainable swimwear brand that is fashionable, functional, ethically-made and kind to the environment. Our eco-friendly swimwear is made from recycled materials and is proudly and fairly made in Bali in a small, family-run factory. Our mission is to show that by consciously shopping, fashion can have massive positive impacts – not just for the women who wear our swimwear but for all the people who work to make them, the wider community and the environment. Learn more on our Giving Back page on our website.”

Bright colours, beautiful prints nicely meet incredible modern timeless style, effortless appeal. There’s a wide choice of products, ranging from mix&match tops and bottoms plus one-pieces, most of which are reversible, to ‘4Ocean’ bracelets and also BOE organic bikini and delicates wash.

As a socially-responsible brand, UBU Swimwear is firmly partnered with a non-profit organization BIG Against Breast Cancer, and with the global movement 4Ocean.

Visit now and use code UBUREBEL15 for 15% discount on your eco-friendly purchase!


Photos provided by: Undersea Bikini, Indigo Swimwear, Emroce, UBU Swimwear

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