Vivetta’s eccentric doll’s house at MFW A/W 19

During the second day at Milan Fashion Week, Italian fashion designer Vivetta Ponti showcased her latest Fall 2019-20 womenswear collection, opening the doors to her fantasy unique doll’s house.

Vivetta, founded in 2009 and recently subject of a licensing agreement with Gilmar Group, is a constant surprise when it comes to inspiration and clothing.

The contemporary brand has stayed true to its original vision: unconventionality, femininity, frivolity, nostalgia and contemporary with a twist. This A/W 19 collection displayed the full force of all these elements.

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Palazzo Clerici as the location for her eccentric doll’s house welcomed us all, and we enjoyed the atmosphere! It looked like a cabinet of curiosities, where unique doll-like outfits were exhibiting over a catchy fashion show soundtrack. 

A strong feeling of 50’s nostalgia was mixed with fun, irony, bon-ton, and vintage witty aspects. And a light-hearted sense of frivolous feminine chic stole the show. New flower upholstery prints, ruffles, maxi bows, floral and pearl embellishments embraced patchwork, layers, modern damask tapestry fabrics, transparent tulle, velvet, teddy bears on oversize jackets, silk duchess tufted sofa-like quilted outerwear, and contemporary knitwear.

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We felt this playful exaggeration also looking at the unconventional details: Vivetta’s signature red nail polish revisited on leather gloves, small mirror elements as decoration on feminine dresses, crystal chandeliers as earrings and “new” vintage bags. Vivetta reimagined the ‘straw hat with built-in sunglasses’ in a modern way, showcasing these 50’s inspired wide curved brim hats with pearl and velvet bow decorations. So fun and chic! 

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Colours are always a must for the Italian brand, and for her latest collection, there was a parade of bright pastel colours, reds, electric blues, whites, and blacks.

Alright, even if some consider Vivetta’s style to be too much, we must give credit to her because she wants us to have fun, to play with irony and not to take ourselves too seriously and that’s what we love to see on!

Photo provided by: NOWFASHION, WWD.


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